FAQ: Why is it Important for a Photographer to Be Familiar with the Specs of My Brand Identity?
When you work with me, I ask you to fill out our pre-production questionnaire after your photoshoot design booking is finalized. You may wonder why some of the questions we ask are important for a photographer to have answers to. This is completely understandable. Allow me to explain.
The Three C’s of Brand Identity
Here are 3 key words that we keep in mind when we design your photoshoots. And you can use them too as you post on social media and update your website. Routine brand identity audits on audience touch points maintain your brand’s recognizable characteristics and relationships as you grow and evolve.
The Marketing Buzzword of Our Times - Authentic
Authentic doesn’t necessarily mean in real life context. My roots in photojournalism absolutely informed my approach to designing narratives from scratch in the studio but building a story is a very different approach to exhibit a brand’s personality.
FAQ: What Is The Value of Professional Product Photography?
Capitalizing on Creativity - At Range Creative, we produce our photoshoots starting from scratch for every client. Our philosophy is that each brand is distinctive and those distinctions should come through in the visual voice. Designing original photoshoots that have a particular tone and style in line with your specific characteristics is a creative and collaborative process. It is fun, it is challenging, and it is infinitely rewarding.